Though our society is saturated with technology—and techno-jargon—not everyone speaks the language. It can be hard to admit that you don’t understand the latest terms. But if you or your business has anything to do with technology (read: everyone), it is important to have some of the basics under your belt.
- Domain Name: A website’s root address (minus the www, but always including a domain suffix, such as .com, .org, .biz, or .net). For example, the domain name for this website is “currengroup.com.”
- URL (Uniform Resource Locators): An actual web address (the domain name itself, plus additional language pointing to subpages). For example, the URL of this page is: currengroup.com/blog. The URL of a domain is the domain itself.
- Firewall: A combination of software and hardware that helps protect your computer from being accessed by someone other than yourself and other authorized users.
- Social Media: This is an extremely broad term that can be used for any number of platforms that allow for easy sharing of information and networking. The most commonly-used social media platforms are Facebook, Twitter, Pinterest, LinkedIn, Instagram, Google+, and MySpace.
- Post: A short message one makes on another person’s social media property (i.e., “I posted this on John’s Facebook page”). Some, however, refer to “posting” on their own pages, when they really mean status updates (see below).
- Status Update: Basically, a post on your own social media property (i.e., “Suzy said her first words today!” posted on Facebook).
- Tweet: A status update via Twitter. Can only be 140 characters (letters, symbols, numbers, spaces combined) long.
- Going Viral: When something (a video, picture, song, article, whatever) catches on in the public mind and spreads rapidly via electronic/digital means.
- Tag: A way to label what content is about, which helps in searching/segmenting.
- Hashtag: A pound sign (#) used in social media that serves as a “tag,” as defined above.
- Trending: Phrases, words, topics, articles, posts etc. that are currently popular on a social media site.
- Blog: Short for “web log,” blogs are a place for frequently-updated (the author hopes!) musings on any topic desired.
There are lots (and lots, and lots) more social media and tech terms out there. For more in-depth descriptions of these and (many, many) other technology terms, check out TechTerms.com.
Need help with content, creative, or communications? Visit us at Trireme Communications.
— Rock Coduri, Curren Media Group blog