Most businesspeople these days don’t just have a personal cell phone; they also have work phones, tablets, PC drives…You name it. The trend for the portable, and now, even wearable technology is growing as rapidly as the market is developing, and there’s one thing every outlet has in common: the devices are smart.
From smartphones to tablets, it’s become extremely easy for consumers to sync up their devices and share information about your particular brand or company. If your business is looking to tap into a growing market, then targeting mobile clients is an extremely relevant and timely route to take. The mobile client is often an overlooked industry – with all the growing hype in other social media sites like Facebook, Twitter, LinkedIn and WordPress – businesses often forget to target the mobile market.
Apps are a start
If you want word about your brand or company to spread, then you cannot overlook the mobile industry. And the name of the game for the mobile market today is: apps.
Pretty much every major company who has a strong social media presence has developed an App to amplify their content and spread awareness about their brand. Because most all targeted clients have smart devices of some sort, then developing an app that is easy to use is a good way to get more followers – but not more online hits.
But apps don’t replace a mobile website
If you’re looking to get a larger online following, or if you want to attract more customers to your website, then creating a mobile-friendly website that is easy to navigate on smartphones might be a better option.
In a market already overcrowded with apps, it’s difficult to stand out and get word out about your company. Here are some important tips to keep in mind as you grow your mobile presence:
As to tools, perhaps the best of all mobile website design tools today is WordPress. Any good WordPress design today will be mobile responsive. That means no more having to run two separate versions of the same site for desktop and mobile views. Instead, one single responsive website will adjust itself to look good on a variety of screens.
— Ivan Serrano, Guest Blogger, Curren Media Group