According to a new survey from CleanEdge, the vast majority of U.S. homeowners (87%) believe renewable energy is important for the county’s future. Additionally, half of respondents ranked solar as the most important energy source, followed by wind (42%), natural gas (33%), and energy efficiency (25%).
Money-saving trumps environmental interest
While a majority of respondents indicated that they consider environmental impact when making buying decision, the driving force behind consumer adoption of clean energy technologies is economic. So, 82% of the surveyed homeowners chose “saving money” as their primary reason for purchasing clean energy products and services, with “reducing my environmental impact” coming in second at only 34%.
Consumers’ planned clean energy purchases reflected these financial concerns. The top five most-planned purchases were products with low upfront costs, including LED light bulbs, smart thermostats, and Energy Star-rated hot water heaters.
The survey also indicated that consumers support federal incentives—the wind production tax credit and the solar investment tax credit—by a wide margin, and with high levels of support among Democrats, Republicans, and Independents.
More notable findings included the high growth rate of LED installations, the continued growth of electric vehicle sales, and the rise of green building trends like LEED and Energy Star certifications.
Hannah Shtein, Intern, Curren Media Group