If your company sells either residential or commercial solar, you know the importance of leads to making more sales.
Of course, you need lots of leads just to get a good number of prospects and sales. But your sales department is going to want to see high quality leads that they can qualify efficiently, without having to waste time weeding through a lot of junk leads.
Lots of solar companies buy lists of leads from companies that generate those lists. While that’s a quick (and usually cheap) way to get a quantity of leads, the quality isn’t always the best, for any number of reasons.
Even if the leads aren’t so old that the potential solar homeowner has retired and sold his house to move to a condo, you’re still sharing those leads with other solar companies who bought the same list. Not to mention the people who may have been tricked into getting on the list by taking a survey or accepting some free offer. They won’t be happy when your salesperson calls.
There’s a better way. Make your own leads on your website. And there’s even a proven method to successfully do it: inbound marketing. The steps of inbound marketing are well known by now, but it only works if you do it right. If you’re new to inbound marketing, it can be complicated to implement it all yourself.
To make things easier on solar marketers, the Curren Group has developed a new quick start guide called “Stop Buying Solar Leads and Start Making Your Own Better Ones.” Here, we walk you through everything you need to know to start generating leads online, including:
- What you really need to know about your potential customer to reach him online
- How to get the right kind of visitors to your website and how to get more of them to convert to leads
- Tips to find the best solar keywords and how to get the most out of them on your website
- Common mistakes to avoid on lead generation forms
And much more. This 28-page e-book is so comprehensive, I’m tempted to compare it to an MBA-level course in inbound marketing for solar companies. But we don’t want to hype it, so I’ll just say that along with an education in the inbound methodology, you’ll also get lots of practical tips that you can start implementing today.
It’s free, it’s so hot off the keyboard and it’ll give you a leg up over competitors who are still buying lists of leads. So download your free copy of this quick start guide on solar lead generation now.
— Erik Curren, Curren Media Group