Green marketing will grow in 2015 — according to this post over at Inc.com, for example, consumer interest in “doing business with eco-friendly, sustainable brands” is on the rise.
So what can you do to ramp up your green marketing efforts?
Here are some thoughtful posts and resources that can help you improve your green marketing campaign:
Green Marketing Ideas for Sustainable Business. Some good tips on how to position yourself to improve your green marketing in 2015.
Is Your Event Making These Green Marketing Mistakes? A great post on the dangers of greenwashing, and how it can negatively affect your brand.
Green Marketing Examples That You Can Actually Use. Some easy ways to make your marketing greener without overhauling your whole strategy.
How to Use Green Marketing Effectively In Your Business. A post from the Small Business Administration blog on how to use green marketing honestly and effectively.
FTC Green Guides. Another great resource on avoiding greenwashing, and helping marketers understand how to “qualify their claims to avoid deceiving consumers.”
Sustainable Marketing online course. Last week, GoodSense Learning, the Sustainable Business Network and the NZ Marketing Association launched Sustainable Marketing Online, thought to be the world’s first online professional course in sustainable green marketing. Let us know if you try it out!
These are a great place to start, whether you’re new to green marketing, or looking to step up your current efforts.
Hannah Shtein, Intern, Curren Media Group
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