To reach more potential clients, Brookhaven Natural Birth Center in Harrisonburg, Virginia, needed to correct misconceptions about natural childbirth and create awareness of options beyond a hospital delivery room.
With complete prenatal, labor/delivery and postpartum care for women having babies, the center offers moms the option to give birth in its luxurious birthing facility or in the comfort of their own home, in both cases assisted by a licensed professional midwife.
The Curren Group developed a mobile-responsive website for Brookhaven that helped reach pregnant women and their families with the facts and helped educate them on their options. The center managed the site in-house, doing blogging and social media outreach on its own to build audience and help convert Web visitors into prospective clients. As a result, Brookhaven increased its number of annual births both in its own facility and at clients’ homes.