You’ve finally created your startup, and business is going well – you’ve moved out of your parents’ garage, or best friend’s extra apartment space, and clients are starting to come more frequently.
Not only is word about your business spreading, but your online presence is growing faster than you imagined it would, all thanks to your artfully practiced social media presence. You now have a strong online presence: your Facebook has a growing number of followers and they are continuing to like all of your posts and photos. Your Twitter following is also growing too – you went from a nobody to a soaring little bird with lots of re-tweets and even more followers.
Even better, your presence online is continuing to expand: you’ve finally established a solid, grounded presence across most social media platforms, finding ways to amplify your content by cross-breeding your most important posts across platforms and sharing relevant and interesting information about what your company or your brand is doing. And your following is growing.
But there’s one platform that’s still a much less traveled road for lots of companies (but no less important): Instagram.
Instagram has been dismissed early on as a difficult platform to market from because it rarely allows for the actual content – the important how’s and why’s and so what’s of your company – to be spread. With Instagram, rather, word about your company is spread through photos. It is a platform that allows for your company to tell its visual narrative to the world.
Perfecting Instagram takes time, practice, precision and a careful understanding of exactly how you “picture” your company, literally. But if you can master the basics of Instagram, it’s one of the largest – and growing – social media platforms, used across generations, countries and social backgrounds. Here are some important facts from the Instaguru to get you started:
— Ivan Serrano, Guest Blogger, Curren Media Group