The Renaissance Planning Group is a planning, design, and policy analysis consulting firm that specializes in the integration of transportation, land use, urban design, and technology for communities to create thoughtful, lasting plans and policies.
To help establish itself as an industry leader, the company wanted to take advantage of the powerful communications and brand-building capabilities of publishing a blog. However, the cost to add a blog to the company’s existing website, built on older technology, was prohibitive.
The Curren Group’s solution was to build a new blog website in WordPress but to integrate the site through design with the existing company website to give web visitors a gentle transition from one site to the next. In this way, the company’s Cities that Work blog helps support the company’s overall brand while building a new and bigger audience of web surfers interested in the thoughts of Renaissance’s staff bloggers.
Not only has the blog helped the company’s staff hone the short-form writing skills so crucial to their work, it also supports the company’s efforts to compete for highly qualified new hires and, at the same time, helps Renaissance establish its brand with potential new clients.