Are they cutting back on marketing until business picks up again?
Great. That’s good news for you. It means that now is the time to be bold, to advance, to attack.
If your competitors are reducing their outreach and hunkering down it means they’ll be losing the chance to get new customers. And if their fear causes their service to decline, those businesses may even start to lose their current customers.
Then you can come in and scoop them up. If you stay in the game, that is. As entrepreneur Seth Kahan writes in the Washington Post “Essays on Success”:
It’s a lot like the movie joke where the drill sergeant asks for volunteers and everyone in line except the star takes a giant step backward. This leaves the impression our hero stepped forward. The only difference is that you are not naive, but a savvy mover and shaker looking to make an impression. When everyone steps back, it is as though nature shines her light upon you and all you have to do is deliver the goods to receive favor.
So, look at your outreach. Are you at least holding your ground, if not advancing into new territory?
Maybe now is the best time to do that website update you’ve been planning. Or put more time into Facebook and Twitter. Or begin a blog.
Let the others cower in the corner. You be the one who moves out into the center.