Here’s an article I recently published in Solar Power World. I hope you enjoy it.
Since the Curren Group started offering a free 20-minute consultation to any solar company in the United States about a year ago, I’ve gotten the chance to talk to dozens of people with solar companies from San Diego and Las Vegas to Baltimore and Boston.
If I didn’t know it already, these calls have provided me yet more evidence that the solar market, especially in residential installations, is booming.
Many of the calls are with sales reps for large solar companies who want to ride that boom market by going out on their own.
Their top question: How do I generate my own sales leads without having to buy them from vendors?
Of course, people want to save money. But they also want better leads. And based on these phone calls, a lot of solar lead generation out there these days is just a waste of money.
Read the rest of the article at Solar Power World Online.
— Erik Curren, Curren Media Group