Too many businesses focus on attracting new customers while forgetting about the loyal folks who’ve already bought from them.
That’s too bad, because research has shown that it can be five times more expensive to get a sale from a new customer than to sell something to somebody who’s already bought from you.
For that new customer, you have to figure in the money you spend on ads and directory listings, the money you lose on coupons and promotions and the staff time you spend on cold calls, staffing booths at community events and even meeting with potential clients, if you do that.
But an existing customer doesn’t require any of that time and expense. They just call you or come by your place, either on their own or after a little nudge to let them know you’re still around and eager to help.
However, to keep those existing customers, you need to remember one simple but often overlooked tip.
Don’t forget to say “thanks.”
As the folks at Authority Rules explain, this doesn’t have to be difficult. Just schedule some time to:
- Run a blog post to thank readers for their time and attention.
- End an email message with a “thank you” for subscribing and reading.
- Use your favorite social media platform (Twitter, Facebook, LinkedIn, etc.) to express your appreciation.
- Schedule a special promotion for a holiday like Thanksgiving that’s associated with gratitude.
— Erik Curren, Curren Media Group