But it will also get thinking about ways you can jump start your marketing and advertising.
Sure, the video says that marketing is not an “expense” but an “investment.” HubSpot gets paid to say that, as do the rest of us webby-types! You’ve heard that one before.
More to the point for your business is what kind of outreach you decide to spend your precious marketing dollars on today.
The video asks the question: is your business getting good value from the old-timey outbound marketing you’re doing, from Yellow Pages ads to direct mail to cold calls? Can you even measure how well this stuff is working?
If not, you may want to consider moving some of your budget into inbound marketing, whether it’s your website, your Facebook and Twitter accounts or your blog.
And that would probably mean spending less money on stuff — ad space or printing — and more on people — the ones who would write your blog or interact with your customers online. That’s not only greener, but it also helps create jobs. So you can do good while you make sure your business does well.
— Erik Curren