If you’re wondering what you need to know to be on top of your graphic design game this year, I’ve got you covered. Below are two trends that are different from one another in many ways, but they both have a simple style that easily catches your eye…bingo.
1. Flat design
Flat Design focuses on usability and simple visual cues. It minimizes design fluff by getting rid of all the confusing stuff — no more overwhelming textures, shadows, and gradients. Google’s Material Design is my favorite example of this.
Some common characteristics of Flat Design:
- Standard shapes – Our minds can give shapes meanings with just a few cues like street signs, phone apps, and web icons.
- Bright, but soft colors – Colors are very powerful. You can easily engage users with your color choice, but you can just as easily turn them away. Experiment with different shades and choose your colors according to what you want to portray with your design, not by someone else’s really cool website.
- Imagery over text – It’s so much easier and quicker to recognize a symbol than read words describing what the symbol means.
2. Full screen background images
Full screen background images focus on familiarity. They give rich content experiences. It works best when the image is not only huge, but also beautiful. We’re visual creatures, so the bigger, the better.
Spotify shows that having a real life photo stretched across a computer screen, phone screen, poster, or billboard generates an emotional response in viewers. Images tell a story just by looking at them, but when you add text, the storytelling becomes even more intimate.
The typography that you choose for your image is just as important as the image itself. It should be simple and big — easy enough. The font is super important as well. Pick a font that gives the same feel as your picture.
Anyone can use these two trends, it just depends on how well you understand design principles. You can even use flat design and full screen background images together like Fitbit did on their site. Remember simplicity and uniqueness are key.
— Sydney Sheets, Intern, Curren Media Group